About Us


Gemma Communications was established in December 1999 to provide large scale, quality-focused outbound sales operations to some of the world’s largest financial institutions.

Today, we provide outbound and inbound sales, e-commerce support, customer care and many other services to some of the most recognized brands in the world.  Our leadership team is made up of innovative leaders who have extensive and diverse industry experience, and are well-positioned to support and serve our clients.

We have offices in both Canada and the US, and strategic partnerships that provide us with multinational reach. All of our locations are equipped to provide our full range of services, as well as the utmost security and protection of your data.


Gemma Communications is 100% owned by Dealnet Capital. Dealnet is an engagement and consumer finance company, headquartered in Toronto with offices across North America.

Dealnet (DLS) is publicly traded on the TSX Venture Exchange.


Brent Houlden

Interim CEO & Director

Mr. Houlden is a retail strategy & operations consultant with deep financial advisory skills.  He understands how digital and mobile technologies have changed shopping patterns and the path-to-purchase of consumers. After 26 years as a Deloitte partner, he retired from the Firm in November 2014 to co-found CR Advisors – a consulting boutique focusing on formulating high impact and practical business solutions. Through his career, he led Deloitte’s retail practice in Canada while serving numerous retailers, consumer product companies, real estate developers and landlords.

Paul Leonard


Mr. Leonard brings has an extensive background in the financial services industry with a deep understanding of consumer lending. Most recently, Mr. Leonard was Chief Financial Officer of CFF Bank, a Canadian schedule 1 bank that had approximately $245 million in assets and over $1.5 billion in loans under administration. Prior, Mr. Leonard was the Chief Financial Officer of Ally Credit Canada which offered savings products, retail and wholesale auto loans and residential mortgages through both direct and indirect channels. Ally had over $13 billion in assets before being acquired by Royal Bank of Canada. In addition, he was founding Chief Financial Officer of ING DIRECT, an innovator in offering direct to consumer savings and lending products. Mr. Leonard is a Chartered Accountant and CPA. He holds a Bachelors of Commerce degree from the University of Toronto

John Leon

SVP Technical and Mobile Solutions

John has extensive hi-tech experience with different corporations: He worked for 15 years at Nortel Networks in various functions; his last position was VP-GM of Nortel’s Wireless Solutions Group in Canada. After leaving Nortel, John held the position of VP, Sales & Marketing at Unique Broadband Systems and VP Sales & Marketing for OnMobile Systems, a Silicon Valley start-up. John has an honors B.A.Sc. (Chemical Engineering) and MBA degrees from University of Toronto, and is a member of Professional Engineers of Ontario.

Terri Mitchell

SVP Operations

Terri is responsible for advancing profitable growth strategies and improving operational performance. She oversees Credit, Collections, Operational Accounting, Dealer Support, Customer Service and Live Engagement Operations across Canada and US.  With more than 25 years in operational servicing, Terri is known for her strong record of innovative problem solving operational excellence and talent development.

Tim Strike

Chief Technology Officer

Tim is responsible for leading the IT and Development teams for all Dealnet companies. Prior to joining the enterprise, Tim worked as Director of Product Development for ZAQ Interactive, an online media company. He also has extensive experience as a software developer, network and systems architect, and development manager for various companies including Royal Bank of Canada and Targetnet Inc. Tim has an honors B.Sc. degree from Queens University in Computer Science and Mathematics.

Our Principles


Our team understand the unique challenges your business faces and will work to provide you with a solution that best meets your business-specific needs. Working closely with your team, we will build an innovative, customized solution that will add value to your business and deliver on your goals.

Revenue Acceleration

We have been growing client revenue through outbound and inbound sales since 1999. With more than 15 years in the industry, we have the knowledge and experience to efficiently and proactively reach and engage consumers on behalf of our clients. We provide an exceptional customer experience across multiple channels and allow our clients to use these services without incurring in-house set-up and maintenance costs– further contributing to our clients’ bottom line.

Transparency & Collaboration

From our project launch framework to incremental improvements to existing programs, the principle of transparency and collaboration runs through everything we do – from continual engagement with leadership, to analysis of reporting and metrics, to remote and on-site listening capabilities.  Our clients have the opportunity to be as involved in their operations as they choose to be. We think of our clients as partners and take a collaborative approach to working together.

Supporting Our People

At Gemma, we invest in what we consider to be our most important asset – our employees. We assess, hire and train staff to meet both the brand and business objectives of our clients. Our employees are actively involved and connected to the accounts they work on, allowing them to closely affiliate to the brand they represent.

Copyright © 2016 Gemma Communications.

All Rights Reserved.

Contact Us

Locations in Toronto, Montreal and Reno

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